OUR WORK FOR MARY G’s

La Conceptualist joined BarLab to create a new restaurant category; The Florida Brasserie. The feels of vintage florida nostalgia and nouvelle french cuisine. We would call her MaryGolds, but also Mary G’s, and also M.Gold’s. A versatile and familiar character, were comfort and refinement coexist. Our Scope included: Brand Identity, Brand voice, Illustration, photography direction, collateral design, menu design web design, social media. 

The highlights of our contribution are seen in the logo font and font suite in general, the v. vintage and contrasting color story, photography nostalgia from good old Floridian days and freehand illustration.