SCOPE FOR R HOUSE

The most important aspect of the R house project was the repostioning. Taking R House from an art and dine cafe to the most iconic drag show destination and performance venue in probably all South Florida. The image was fully revamped, re-energized and transformed. For the logo, our team came up with a take on the letter R itself, a twearking bum. Clever or what?  Every graphical asset, word and space had to celebrate inclusivity and equality. The design needed to capture the excitement guests experience upon walking through those doors.

FROM SOUP TO NUTS: Brand Identity, Strategic Positioning, Logo, Exterior Signage, Window Displays, Way Finding, Original Illustrations. Animations, Brand Narrative, Photo Direction, Production + Narrative, Interior Concept Design, including: space layout, interior and exterior stage and performance layout, furnishings selection and production, custom made prints for fabrics and wall coverings. Text Stickers, and animations.